Confused about what to put on your small business website? Or confused about what to exclude? The struggle is real. At least 60% of small business owners think so, and it has convinced them to feel that structuring and laying out a small business website is too time-consuming and not their cup of tea.
Almost 32% of the Indian small businesses already have a site, compared to the 41% in Australia or the 64% in the USA. But while 19% of the Indian small business owners plan to set up a website, only 16% of their global peers are inclined to do the same.
But with the sacred knowledge that a reputed Website Design Company in Kolkata India, is offering, pull up your socks and create a solid online presence for your small business. Clearly, it will help you with the outreach and customer retention. With 1 in 5 prospects rejecting your brand if it does not have a website, it is never late to get yourself one!
Essential components that your small business website needs:
The following components of your small business website will be helping you to get your mojo back.
A Domain Name:
It is the first reminder of your business, who you are, what you sell, etc. Therefore, a domain name that ends in.com or .org or country-specific ones like .gov.au or .gov.in will be enough to showcase your business to your audience.
Make sure that your domain name is small, short, memorable, and not hyphenated or complex.
A well-organized navigation bar at the top of Website:
A well-designed, user-friendly navigation bar is the most obvious thing to have in your small business website. With 85% of users preferring easy-to-navigate websites, Paragon Oak from the UK is one such exemplary website that follows all the nitty-gritty of an easy navigation bar.
A design that accentuates your business:
When you plan to make a website for your small business, ensure that it looks distinct and catches your business’s unique vibes. You can focus on simplicity rather than incorporating heavy visuals and design elements to distract your users from doing the needful.
A small business website should essentially contain the following basic design principles-
- A responsive or mobile-friendly website to drive engagement and conversion
- UX optimization with a clear, informative pathway, intuitive site structure, and user-friendly layout
- A clear call-to-action to guide your users to your website goals.
A friendly ‘About Us’ page that connects:
With real images, your brand’s story, and its journey, you can develop a real connection through your About Us page with your audience. You can also connect with other potential customers like the Manhattan-based design agency Anton and Irene.
Clear and accessible contact details:
Clear contact details like name of the business, address, contact number, integrating a map with your Contact Us or Find Us page, contact form, active social media links, etc., are of paramount importance.
Hubspot’s contact page details are exemplary and something you would like to get inspired by.
Integrated on-site blogs:
Relevant and well-written blog articles strengthen your online presence. They help you in generating leverage as on-site blogs help your audience to comprehend your knowledge or domain-strength. Not only do they engage, but they also provide an excellent trust signal.
BizSugar’s on-site blogs about crowd-curated small businesses could be something to look forward to for your own website.
Social proofs like user-generated content (testimonials, reviews, ratings), awards, accreditations, licenses, and affiliations are the best way to build credibility and get customer recommendations. At least 85% of the users think so.
The Sydney-based painting company Premier Painting provides the best social proofs to its users.
Conversion tracker and analytics integration:
Analyzing or visualizing customer behavior and interaction data will enable you to understand the performance of your website. Integrating appropriate backend tools will ensure efficient monitoring and analyzing the answers about website traffic, click-through rates, conversion rates, bounce rates, traffic source, etc.
An SSL Certificate (HTTPS):
Even if your small website is not selling any products, you need to up the website security by securing an SSL Certification that encrypts user communication with your brand and keeps their information confidential, preventing online thefts.
84% of website visitors want to make their move only to trustworthy websites.
A Customized CMS:
Using popular CMSs like WordPress or Magento with appropriate plugins might do the trick for your small business. Otherwise, you can use customized CMSs designed specifically for your business, like Amazon.com uses Mason.
A Basic SEO Strategy:
Every small business owner should think about their SEO strategy when they establish their business. Starting from SEO optimized URL to meta and alt tags to SEO optimized content, this is a clear path of organic business growth.
According to an acclaimed Web Design Company in Kolkata India, integrating a seamless SEO strategy with your small business website and structuring it properly is essential. Without a well-thought-out SEO strategy, your small business will be eternally in the abyss!
Integrate the above changes to your small business website and incorporate the essential changes to reap the maximum rewards!